Does your company website look outdated? An aging website design can hinder your ability to attract new customers and expand your business. Refreshing your website is a proven way to increase traffic, leads, and sales. Here’s why…
Appealing to Evolving Online Visitors
Web design trends evolve rapidly. Internet users’ expectations change every year. A website from even 3-4 years ago likely feels dated to modern visitors. Updating your website ensures layout, visuals, content, and features align with current user preferences. This boosts time on site, page views, and visitor engagement.
Optimizing Websites for Mobile Users
With over 50% of traffic coming from smartphones, mobile optimization is now critical. Older websites usually don’t meet mobile user needs adequately. From responsive settings that fit every device to improved tapping and swiping calls-to-action, a refreshed website focuses on mobile accessibility and conversions.
Reinforcing Brand Messaging
Your website plays a key role in public perception and brand positioning. However, an outdated site design undercuts branding by making companies appear stagnant. A redesigned website includes on-brand graphics, messaging, and visual language that clearly communicates brand identity. This aligns user impressions with business goals.
Boosting Conversions with Updated Design
At its core, websites drive leads and sales. From personalized content to simplified navigation, a refreshed website incorporates the latest conversion best practices. Updating call-to-action placement, user flow layouts and contact forms streamlines the path for visitors to convert.
In conclusion…
Like other business assets, website design gets stale over time. Strategically relaunching your website boosts alignment with sales, marketing, and branding objectives. With higher converting traffic, a redesigned website drives substantial business growth.
Let’s discuss maximizing your website’s ROI with an updated look today!
