I recently had the pleasure of working with Marc Michaud Accounting Services to redesign their website and give their online presence a complete refresh. This project wasn’t just about updating the look, it was about creating a site that truly reflects their mission, values, and dedication to providing high-touch, low-stress accounting services for small businesses.
And to make this transformation truly impactful, I collaborated with two of my trusted resources: Ruth Ganev Photography for stunning professional photos, and Kate Hollis Copywriting for compelling and engaging content.
The Challenge: A Rebrand and New Identity
Marc Michaud Accounting Services has been a trusted name in accounting for over eight years. However, they were ready for a refresh that included a company name change, an updated online image, and a deeper integration of their mission and values into the content. Their existing site had served its purpose, but it no longer reflected the dynamic, people-first approach that sets them apart in the industry.
My Approach: Bringing Their Values to the Forefront
The goal of the redesign was to create a website that reflects Marc Michaud Accounting Services’ core values: community, connection, integrity, progress, and humor. These values are the heart of their business, and we wanted to ensure they came through clearly in the design and content.
1. Professional Yet Personal Design
To strike a balance between professionalism and approachability, I used clean lines and modern layouts while incorporating the brand’s color palette (shades of green from their logo) that evoke a sense of growth, reliability, and trust.
But design alone isn’t enough; that’s why I partnered with Ruth Ganev Photography, whose professional photos of the team brought a warm, personal touch to the site. High-quality images like these make a huge difference… they help build trust and show the people behind the brand, making the business feel more relatable and approachable.
2. Clear and Simple Navigation
Small business owners are busy, and Marc Michaud Accounting Services understands that. The new website was designed with easy, intuitive navigation, ensuring potential clients can quickly find information about bookkeeping, tax preparation, payroll support, and business advising services.
3. Compelling Copy That Connects
A beautiful design and professional photography are essential, but it’s the words that tell the story. For this, I collaborated with Kate Hollis Copywriting, an expert at creating engaging and client-centric content.
Kate crafted copy that not only showcases Marc Michaud Accounting Services’ expertise but also reflects their commitment to client relationships and the personalized service they offer. Professional copywriting is crucial. It turns information into a story that resonates with the audience and converts visitors into loyal clients.
4. Putting the People Behind the Brand
As part of the refresh, we added staff bios and headshots to give the business a more personal touch. Marc Michaud Accounting Services prides itself on strong client relationships, and I wanted to make sure visitors can easily connect with the faces behind the firm.
With Ruth’s photography capturing the warmth and authenticity of the team, and Kate’s engaging bios, we created a digital space that shows it’s not just about the numbers; it’s about the people they serve. This message is woven throughout the site, making it clear that clients are at the heart of their work.
5. Showcasing Community Impact
A key part of the redesign was adding a dedicated page for the non-profits Marc Michaud Accounting Services supports. This was an exciting way to further reflect the company’s community-focused mission, linking to organizations they are passionate about and helping clients see the values they stand behind. It’s a reminder that this firm not only serves its clients but also gives back to the community.
SEO and Beyond: Enhancing Visibility
No website project is complete without a focus on SEO. I worked with Marc Michaud Accounting Services to ensure their new website is optimized for search engines. Keywords like tax preparation, bookkeeping, business advising, and payroll support were integrated throughout the site, making it easier for potential clients to find them online. I also helped with setting up their new domain, email, and SEO tracking tools, ensuring they’re set up for long-term success.
The Results: A Website That Reflects Their Mission and Values
I’m beyond honored to have helped Marc Michaud Accounting Services bring their brand’s values to life online. If you’re ready for a website refresh that truly represents who you are and what you stand for, I’m here to help. Contact me to get started on your own digital transformation with the help of trusted experts in photography and copywriting!
