Client: Churchill’s Garden Center
Business: Home & Garden
Churchill’s was working with an outdated website and was ready to get more people through the door with a new mobile-friendly website, social media graphics, signage, and print and digital marketing.
Before:
- Their existing site website was on brand for the most part, but didn’t convey a strong, consistent brand identity or make a lasting impression.
- Traffic to their website suffered due to poor SEO, way too much copy, and not being mobile-friendly.
- Their direct mail strategy was lacking and in need of a different approach to get noticed.
- Their social media feeds were only tended to a few days a week and only featured sale information, nothing that was educational or shared with their audience who they were, leading to little to no traffic from their posts.
- There was a lack of signage in all departments which made it confusing for customers to identify plants and other information they were looking for.
What LD Creative Designs Did:
- Mobile and SEO-friendly website strategically designed to drive traffic and results while delivering top-notch user experience.
- New visual direct mail piece – sleek new postcard design that better reflected the brand.
- Compelling, memorable graphics and post copy for use in social media posts and ads (Facebook and Instagram)
- New signage for plant material and plant departments
- Recommendations on content strategy and effective use of social proof
After:
- Organic traffic to Churchill’s website more than TRIPLED
- Higher ranking in search results resulted in more people walking through the door
- More inquiries from direct mail pieces
- Social ads received higher-than-average click rates and views, yielding significant ROI at minimal expense
- Social ads brought in DOUBLE the traffic to a recent Holiday Open House
- Organic posts made an impression, resulting in people coming in to buy what they saw posted, as well as other items that they saw as they were shopping
- New signage made it easier for customers to shop and learn more about plant material and its needs
- Churchill’s began seeing an increase in their revenue, which has been exceeded year over year, working with LD Creative Designs!
