I had the pleasure of working with One Fish Foundation, a non-profit organization that is dedicated to bringing the sustainable seafood conversation into classrooms and communities, to create their brand-new website. In this blog post, I’ll take you on a journey through the website’s features and how it successfully embodies the Foundation’s mission and values.
The Foundation’s Mission and Values:
At the heart of One Fish Foundation lies a mission to educate and engage communities in sustainable seafood practices. Their website serves as a hub for information, blog posts, resources, delicious recipes, and an easy way to support their cause through donations.
One Fish Foundation’s values are centered around sustainable seafood that is good, clean, and fair. They support thoughtful, interactive education, discussions, and collaboration with organizations and individuals who share their commitment to the future of seafood sustainability.
A Glimpse into the History
The Foundation’s journey began with founder Colles Stowell’s deep-rooted passion for fishing and a love for fresh, local seafood. Over the years, this passion evolved into a commitment to sustainable fisheries and transparent seafood systems. Colles’ background in journalism and technology writing led to the creation of a foundation that bridges the gap between personal passion and environmental responsibility.
The Web Design and Development Process
The journey to this impressive website began with a challenge. The client was dissatisfied with their outdated WordPress website using an unsupported theme. After exploring various theme options, they chose to embark on the path of a custom website. They provided their preferences and must-haves, from easy navigation to using brand colors, and a liking for parallax backgrounds. SEO was also a top priority.
The web development process included thorough keyword and competitor research, a collaborative design phase, and multiple iterations. The result is a website that captures the essence of One Fish Foundation’s mission, values, and commitment to sustainable seafood.
In conclusion…
One Fish Foundation’s new website is a testament to the power of web development in conveying a mission and engaging communities. By showcasing the journey from a WordPress theme struggle to a custom, fully-functional website, this post highlights the dedication and collaboration behind its creation.
You can explore the new website, experience its features, and consider how it aligns with your own goals by clicking here.
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