Case Study: Annie DiVello Consulting

Annie DIYed her first website, and was ready to see bigger results in her business with a new website, branding, and social media ad graphics.

Before:

• Her existing site website and branding were visually appealing, but didn’t convey a strong, consistent brand identity or make a lasting impression.
• Traffic to her website was minimal due to poor SEO, and she was feeling the limitations of having all of her leads come on a referral basis and not through online searches or social media.
• A minimalist approach to website copy provided key information but did not guide customers toward making a purchase or booking a consultation.
• The services page in particular was underdeveloped and lacking key information, requiring additional explanation and screening during consult calls.
• Annie’s social media presence was minimal, and prior paid ads did not yield any leads.

What LD Creative Designs Did:

• SEO-friendly website strategically designed to drive traffic and results while delivering top-notch user experience.
• New visual branding elements – logo design, printed marketing materials (brochures, postcards, business cards) for distribution at professional events
• Recommendations on content strategy and effective use of social proof
• Compelling, memorable graphics for use in social media ads (Facebook and Instagram)

After:

• Organic traffic to Annie’s website more than DOUBLED with multiple contact forms received each week
• More inquiries from printed materials distributed at events, resulting in new, long-term contracts with school districts
• Higher ranking in search results resulted in more qualified leads and consistent pipeline of clients
• Social ads received higher-than-average click rates and views, yielding significant ROI at minimal expense
• Visual branding and social ads made an impression, resulting in multiple clients reaching out several months after first encountering her brand
• Annie started showing up in her business with more confidence and happiness, and continues to expand her offers – and work with LD Creative Designs along the way!