Client: Annie DiVello Consulting
Business: Speech Language Pathologist Specializing in Selective Mutism
Annie DIYed her first website, and was ready to see bigger results in her business with a new website, branding, and social media ad graphics.
Before:
- Her existing site website and branding were visually appealing, but didn’t convey a strong, consistent brand identity or make a lasting impression.
- Traffic to her website was minimal due to poor SEO, and she was feeling the limitations of having all of her leads come on a referral basis and not through online searches or social media.
- A minimalist approach to website copy provided key information but did not guide customers toward making a purchase or booking a consultation.
- The services page in particular was underdeveloped and lacking key information, requiring additional explanation and screening during consult calls.
- Annie’s social media presence was minimal, and prior paid ads did not yield any leads.
What LD Creative Designs Did:
- SEO-friendly website strategically designed to drive traffic and results while delivering top-notch user experience.
- New visual branding elements – logo design, printed marketing materials (brochures, postcards, business cards) for distribution at professional events
- Recommendations on content strategy and effective use of social proof
- Compelling, memorable graphics for use in social media ads (Facebook and Instagram)
After:
- Organic traffic to Annie’s website more than DOUBLED with multiple contact forms received each week
- More inquiries from printed materials distributed at events, resulting in new, long-term contracts with school districts
- Higher ranking in search results resulted in more qualified leads and consistent pipeline of clients
- Social ads received higher-than-average click rates and views, yielding significant ROI at minimal expense
- Visual branding and social ads made an impression, resulting in multiple clients reaching out several months after first encountering her brand
- Annie started showing up in her business with more confidence and happiness, and continues to expand her offers – and work with LD Creative Designs along the way!
Lynn is so wonderful! She really listened to my vision for my website and brought that vision to life.
She also helped me to add some very helpful content that I had not previously considered. The before and after is unbelievable in terms of maneuverability, ascetics, “google juice” and more! Her design expertise revolutionized my world!
