At LD Creative Designs, we believe in acting with intention, care, and compassion. It’s a guiding principle that informs how we support our clients and live our lives. We’re committed to helping businesses and nonprofit organizations put their values into action and make meaningful change. When we were approached by Good Karma Bookkeeping, we were inspired by their mission, vision, and what they stand for. It was an easy decision to collaborate with them on a journey to elevate their brand. In this blog post, we’ll take you through the exciting process of redesigning their logo and website.
About Good Karma Bookkeeping
Good Karma Bookkeeping is a firm that offers bookkeeping services to nonprofits and small businesses. Their services include new business setup, ongoing support, and strategic advisory. Owner Shrijnana Sering is passionate about helping businesses and organizations that are making a positive impact on the world.
Initial Meeting
Our journey with Good Karma Bookkeeping began with a meeting where we discussed their objectives, challenges, and goals. They were looking to elevate their overall appearance, with a particular focus on targeting nonprofits. They wanted to appear approachable, trustworthy, and professional, and they aimed to change people’s perception of bookkeeping from “boring” to something more engaging and purpose-driven.
To achieve these goals, we outlined a project scope that involved creating a new logo and website. We provided a detailed project proposal that included all deliverables and timelines.
Collaborative Process
Our collaboration with Good Karma Bookkeeping was marked by open communication and a spirit of partnership. We worked closely to ensure that all their goals were met, and they were actively involved in providing feedback and guidance throughout the process. We always make sure our clients know that this is a collaborative journey, and no question or comment is ever too silly.
Logo Design
Good Karma Bookkeeping believes in the power of grassroots organizing and individuals working for social change. This inspired our design choices for their logo, with an icon and color palette that reflect their values and mission.
Website Design and Development
For the website, we conducted thorough keyword and competitor research to create a site that would best serve Good Karma Bookkeeping’s needs. We focused on easy navigation, mobile-friendliness, an easy-to-use contact form, and a secure upload portal.
Additional Services
We wanted to ensure that Good Karma Bookkeeping’s new brand was truly elevated. To achieve this, we arranged for a professional photo shoot with Ruth Ganev Photography to capture new headshots and branding photos. We also enlisted the services of a professional copywriter, Kate Hollis, to ensure the website content was compelling and aligned with their brand’s new voice.
I am thrilled with how everything turned out. The overall look and feel of my logo and website are wonderful! I truly love how they look and am excited to share them with people!
Shrijnana Sering, owner of Good Karma Bookkeeping
Final Products
The new logo and website now beautifully reflect Good Karma Bookkeeping’s brand and resonate with their target audience. The color palette exudes soothing and grounded vibes, the font adds an elevated and professional feel, and the website is designed for easy navigation and features stunning new photos. The text on the website now speaks directly to their target audience.
Results and Benefits
The new brand identity has already begun to yield positive outcomes for Good Karma Bookkeeping, with its website traffic trending up each month. Their website is now more engaging, user-friendly, and accessible. The logo has become a powerful symbol of their commitment to social change.
In conclusion…
In conclusion, our collaboration with Good Karma Bookkeeping has been a journey of transformation. We’ve helped them elevate their brand and communicate their mission more effectively. We are proud to have played a part in their mission to support businesses and nonprofits making a difference in the world.
If you’re ready to take your brand to the next level and elevate your online presence, we’re here to help. Contact us to discuss how we can collaborate and bring your vision to life.
Acknowledgments
We would like to express our gratitude to our partners, Ruth Ganev Photography and copywriter Kate Hollis, who played a pivotal role in bringing this project to life.
