Case Study: Good Karma Bookkeeping

Good Karma Bookkeeping started out with a DIY logo and website. As they grew, they knew it was time to create a more professional and updated presence so they could make sure they were visible to their ideal clients. The primary objectives were to create a new logo and revamp their website so that both would resonate with their target audience, align it more closely with the trajectory of their business, ensure seamless navigation, and make it easy for potential clients to contact them.

Before:

• They had a DIY website and logo that were functional but didn’t represent who they are as a business or their ideal clients, which are non-profit organizations.
• The website didn’t have that much info about them and their business, leaving it hard to build the know, like, trust factor.
• There was no way for their current clients to upload their files securely through the website.
• This created difficulty for potential clients to engage and access their services.

What LD Creative Designs Did:

• With the help of our copywriter extraordinaire, Kate Hollis, we crafted compelling copy that targets their specific audience and services.
• With the help of our brand photographer expert, Ruth Ganev Photography, we were able to capture the essence of the owner and have a variety of professional images we could use on the new website.
• A new logo and website were designed and developed that align with the brand’s identity and ideal clients.
• The new logo features earthy colors and a minimalist style that perfectly matches the brand.
• The new website is easy to navigate, has strategically placed calls to action for improved user engagement, is mobile-friendly, has a secure upload portal for its current clients, and is SEO-optimized to make sure it is getting seen by its ideal audience.

After:

• Organic traffic to Good Karma Bookkeeping’s website has been above average since it was launched.
• People have taken notice of the brand refresh, especially those that are in their target audience.
• Their clients now upload files with ease and peace of mind knowing that there is a secure option available.
• Good Karma Bookkeeping is now showing up in their business with more confidence knowing that they have a brand and website in place that is the perfect fit for them and their ideal clients.