When it comes to building a website, it’s easy to get caught up in the aesthetics: the perfect color palette, the ideal layout, and the most eye-catching imagery (guilty!). But what about the words?
I’ve asked my friend and copywriter Kate Hollis (owner of Kate Hollis Communications, LLC and an all-around amazing human being) to share her top five reasons why professional copywriting can make all the difference in your website’s performance. From maximizing your investment in design to infusing personality into your writing, Kate explains how a skilled copywriter can take your messaging to the next level.
So whether you’re a small business owner just starting out or a seasoned entrepreneur looking to take your online presence to the next level, read on to discover why professional copywriting is a wise investment that can pay off in more ways than one!
No matter what stage of business you’re in, you’re bound to face one question time and again:
“Is this task something I can do myself, or am I better off hiring someone to do it for me?”
In my experience as a professional copywriter, I’ve noticed that copy often falls to the bottom of the list – after things like logos, brand photography, and website design.
And I *totally* understand that decision. For my own business, those elements were a huge boost to my confidence!
I mean, there’s nothing like a headshot and gorgeous website to say, “I HAVE ARRIVED.”
But just like the advice to dress for the job you want, there comes a point where you need a stronger leg to stand on.
Enter … professional website copy.
1. Professionally written copy maximizes your investment in design.
I love working with designers like Lynn because my strategic copy is the yin to her yang. If you’re hiring a designer, you’ll get the most value from that investment by giving your designer content that will pair with design strategy. Because it’s ultimately words that sell – but you need the right design to catch their attention and guide them toward your buy button, calendar link, or email signup!
2. You’re too close to your own brand.
There’s a saying that you can’t see the label from inside the bottle – and it’s true for everyone, no matter what you do or how long you’ve been in business! When you’re too close to your own brand, it’s hard to be objective in evaluating your messaging. A good copywriter can identify and highlight what sets your brand apart, and reflect it back to you in a way that sounds and feels like you.
3. Copywriters are skilled at infusing personality into writing.
Writing for clarity is one thing. Writing to make an impression is a TOTALLY different skill set. Customers are more likely to buy from a brand they feel personally connected to – which means that formal, generic content isn’t gonna do it. Copywriters have a whole bag o’ tricks to make your copy sound conversational and distinctive.
4. SEO is important – but it’s not everything.
All websites need at least basic SEO – search engine optimization. But for some businesses, it’s more important than others. Not only do copywriters know how to identify those keywords, but they know how and where to use them for the most impact. Because from a reader’s perspective, it’s definitely possible to overdo it! Your audience can tell when you’re writing for them and when you’re writing for Google’s attention.
5. You’ll get a lot more than just website copy.
A true copywriting pro will deliver on your investment and then some. As part of their process to get to know your brand, they’ll not only deliver drafts of your website copy, but overall brand messaging that you can use in ALL areas of your business. And they might throw in some bonuses too – like social media posts to promote your website launch, or a welcome email to your newsletter subscribers.
There are lots of talented copywriters out there with different styles and specialties. It’s an investment that pays itself back and then some!
In conclusion…
As a professional copywriter, Kate has highlighted the numerous benefits of investing in professional website copy. But she’s also emphasized the importance of pairing that copy with great design – and that’s where I come in! As a web designer, I’m passionate about creating websites that not only look beautiful but also function seamlessly and drive results for my clients.
By working with both myself and Kate, you can streamline the web design process and yield a better product, faster. We’ll work collaboratively to ensure that your website not only looks great but also communicates your unique value proposition in a way that resonates with your target audience. And with Kate’s expertise in conversion-focused copywriting and my focus on user experience design, you can rest assured that your website will be optimized for both search engines and real people.
Are you ready to take your online presence to the next level? Let’s chat! Together, Kate and I can help you create a website that stands out in a crowded digital landscape and drives real results for your business.
