SEO/GEO FOR LEADERSHIP COACHES
You’ve done the work. Now let’s make sure the right people can actually find it.
You’ve built a business worth talking about. But if your ideal clients can’t find you when they search (whether that’s on Google or in an AI-generated answer), the best coaching practice in your niche might as well be a best-kept secret. That’s where I come in.
Invisible isn’t a good look for someone doing work this important.
Your clients are searching. They’re typing things like leadership coach for women executives or asking ChatGPT to recommend someone who works with consultants and coaches. They’re looking for you, or someone who does exactly what you do. The question is: are they finding you? If the honest answer is I don’t know, or worse, I know they’re not: this is the work that changes that.
Sound familiar?
You’re showing up for the wrong people or not showing up at all.
You’ve invested in your business: a website, real results for your clients. But your online presence hasn’t kept up with how far you’ve come.
You’ve heard that SEO matters, but every time you’ve tried to tackle it yourself, you end up with a tab full of confusing tools and no clear sense of what to actually do next.
You’re ready to hand this to someone who knows the work and who will take it seriously.
This isn’t a keyword list and a wish.
A lot of SEO work is surface-level. Someone swaps a few titles, runs a report, and calls it done. What I do starts long before anything gets changed on your site. Every engagement begins with deep research: your niche, your competitors, and the specific language your ideal clients use when they’re ready to hire someone like you. I look at what Google is rewarding in your space and how AI tools are answering questions your potential clients are already asking. SEO for coaching isn’t the same as SEO for e-commerce. I work almost exclusively with women-owned businesses and professional service providers, which means I know what actually moves the needle for practices like yours.
Here’s what working together actually looks like.
It starts with a conversation.
Not a form, not a questionnaire, a real call where I ask the questions that matter: who you’re trying to reach, what’s working, what’s not, and where the gap is between who you are now and how you’re showing up online. From there, I go to work.
Then, I research your keywords and your competitors.
I look for the opportunities that are worth pursuing. Not just the ones with the highest search volume, but the ones where your ideal client is most likely to show up ready to hire. I audit what’s already on your site, look at your positioning, and whether your copy is doing the work it should be doing.
From there, I put together a strategy that’s built specifically for you.
Featuring a clear roadmap, findings, and a Loom walkthrough so you can see exactly what I’m seeing and why it matters.
Finally, implementation.
Titles, meta descriptions, copy updates, Google Business Profile, sitemap submission, all of it handled with care and explained at every step. And because SEO isn’t a one-time fix, every engagement includes monitoring and reporting so you always know what’s growing.
Search has changed. Your strategy should, too.
More and more, your clients aren’t just Googling, they’re asking AI. And when they ask ChatGPT or another AI tool to recommend a leadership coach, the answer that comes back isn’t a list of links. It’s a recommendation. Generative Engine Optimization (GEO) is the practice of making sure your site, your content, and your positioning are structured in a way that AI tools understand, trust, and cite. It’s newer territory, and most practitioners haven’t thought about it yet. That’s the window. Getting in early means getting established before your competitors even realize this is a conversation worth having.
Questions Worth Asking
How long does SEO take to work?
There are a lot of factors involved, and anyone who gives you a precise timeline is probably oversimplifying. That said, I generally see things starting to shift around the three-month mark. SEO is a long game, but it’s one worth playing, because the results compound in a way that paid ads never do. What does the process actually look like, start to finish? We start with a real conversation about your business, your goals, and your audience. From there, I do a full audit of your current site, then move into competitor research to identify the gaps worth filling. I layer in AI prompt research and keyword research, then pull everything together into a findings report with a Loom video walking you through exactly what I found and what I recommend. Once we’re aligned, I get to work implementing the plan. Then we monitor, report, and adjust as we go.
What does the process actually look like, start to finish?
We start with a real conversation about your business, your goals, and your audience. From there, I do a full audit of your current site, then move into competitor research to identify the gaps worth filling. I layer in AI prompt research and keyword research, then pull everything together into a findings report with a Loom video walking you through exactly what I found and what I recommend. Once we’re aligned, I get to work implementing the plan. Then we monitor, report, and adjust as we go.
What's the difference between SEO and GEO, and do I need both?
SEO (Search Engine Optimization) is about helping Google find and trust your site. GEO (Generative Engine Optimization) is about making sure AI tools (ChatGPT, Claude, Perplexity) understand your work well enough to recommend you when someone asks. The way people search is shifting, and the practices that show up in AI-generated answers aren’t necessarily the ones with the biggest budgets. They’re the ones with the clearest, most well-structured content. I build both into every engagement because in 2025, you need to be findable in both places.
Will you write new copy for my site, or just optimize what's already there?
I’ll write copy whenever and wherever it’s needed. Nothing goes on your website without your approval first. Every update gets reviewed by you before it goes live.
Do you work with any website platform, or only certain ones?
I work mostly in WordPress, and I also have experience with Squarespace and Wix. If you’re on a different platform, just ask. We can talk through what’s possible.
How is this different from what an SEO agency or a freelancer on Fiverr would do?
A few things set this apart. I do my best work with coaches, consultants, and women-owned businesses, and if that’s you, you’ll feel it from the first conversation. This is a space where you don’t have to explain yourself, where your work is understood, and where the strategy is built around the kind of content that actually builds trust in your world. This isn’t a templated process or a set-it-and-forget-it deliverable. I dig into your specific niche, your competitors, and the language your ideal clients are actually using before I touch a single thing on your site. And you’ll always know what I’m doing and why. Every recommendation comes with a walkthrough, so nothing ever gets lost in translation.
Ready to stop being the best-kept secret in your niche?
The best place to start is a conversation. No pressure, no pitch, just a chance to talk about where you are, what’s not working, and whether this is the right fit.